Relevance and Authority are the two most important factors that determine the positioning of web pages in search engines, but what do these terms mean?We can say without fear of being mistaken, that web search engines use hundreds of factors to decide the position of a web page in relation to a particular search. But in general, all these factors can fall into two groups: authority and relevance.

The authority or popularity of a website:

The attribute of authority is also often called popularity, and this popularity is determined primarily by the number of backlinks, which point to one website from another. However, not all links have the same value.

Surely, by searching Google you may have noticed that Wikipedia appears in an immensity of searches in first position. The reasons for this are several, but what we are interested in now is knowing that Wikipedia is among the 5 most linked websites in the world and this is what determines its popularity. Therefore, the links that a web receives, are one of the most important factors, when it comes to positioning a website in search engines. But so are outgoing links. For it is not the same to link the web of an amateur blogger who talks about a change in the algorithm of Google, that link an article that talks about the same subject, but that has been written by the head of the division of webspam of Google ( Matt Cutts), because it seems more than obvious that Mr. Cutts will have a greater authority.


Google and its indexing system in the early years The indexing and hierarchical system established by Sergei Brin and Larry Page in developing the Google search engine is based on how the university works are cataloged, based on the number of citations. This approach was the first attempt to organize the search engine results in a fair and objective manner. However, since then it has rained a lot and many things have changed.

So, the authority or popularity of a web is divided into two key metrics: popularity of the domain and popularity of the page. For us to understand, and, are two different pages of the same domain. These two metrics, together with the concept of relevance will be the factors that will make a web page appear first in the search results, the great “secret” of the web positioning.if you don’t know what is your website status you can check this Domain Authority Checker Tool -By Seotoolnetwork

Google and its indexing system in the early years If you want to investigate what the origins of Google I recommend you take a look at “The Anatomy of a Large Scale Hypertextual Web Search Engine.” The first academic paper explaining the operation of Page Rank, a factor of web positioning, which although today is not as important as it was in the past, is still important.I guess the question you are asking now is, how do I increase the authority of my domain and the pages that make it up? I would like to tell you that the answer is simple, but it is not.


If you want to dedicate yourself to the world of SEO you should read these two documents: Combating web spam with trust rank and Link based spam detection. After reading them you will realize that there are no magic ways to make your page increase its authority on the web overnight. Getting the authority of your website to increase depends on many factors, including the diversity of sources that point to your domain and the authority that these sources have. And in turn, also the links or links to which you are pointing from your domain.

That said, I think the time has come to introduce a term that is not as well known as Page Rank, but that undoubtedly plays a very important role in determining the authority of a website, Trust Rank.


What is trustRank – Concept of authority on the network – Secrets of web positioning Trust Rank is a link analysis technique used by the biggest search engines. This method consists in the selection of a small set of “seed pages” of a web page to be evaluated by an expert. Once seed pages get a good reputation with manual identification, an automatic crawl spreads across the entire web. This technique is essential to determine the pages that may potentially be using techniques that the search engines qualify as spam, for example the purchase of links.

The concept of relevancy of a web:

If only the concept of authority existed, we would always see the pages “more important” in terms of authority in the top positions of the search engines. However, there are many occasions when a page with much lower Page Rank than another, is better placed in Google for certain searches. Why does this happen?Follow the rules of Google game. Whether you like it or not, your company’s destiny is linked to Google. What other ways do you know about increasing the domain authority of a web page?

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